With the successful launch of my first Twitterview this morning I decided that the response was so nice that I would release a second one today to keep the “hype cycle” going. The first Twitterview has drawn some really nice comments (please keep them coming, constructive criticism is welcomed too) and I encourage you to sign yourself or someone you know up for one. They are incredibly simple and hopefully fun to do. So without further introduction I give you Twitterview #2 – @BradMays.
Name : Brad Mays
Twitter Name: bradmays
1) Wired has come out and said that non-pro blogging is dead – Do you agree? Is that a reason for micro-blogging’s growth?
- Blogging isn’t dead, it’s evolving. You can’t say everything in 140 characters, after all. Brevity has benefits, but it’s not the only goal.
2) Everyone wants hard metrics but social media marketing seems to deliver softer brand type metrics – how can biz reconcile between the two?
- The great thing about these social media tools is the metrics inherent to the platforms – #friends, followers, views. That’s quantifiable.
3) Companies seem to be listening to consumers more (e.g. mystarbucksidea.com) what brand is engaging consumers most in the social arena?
- Love the degree of experimentation taking place at Dell. Also like what IBM is doing with its Labs group. And Popeyes Chicken.
4) Is there a danger of over exposing your brand or image on social media sites like Twitter?
- Social media provides companies a direct connection with customers. The only risk is not following through on that interaction.
5) What piece of software, web 2.0 or other tool are people only now starting to pick up that you think will become a mainstay?
- I think Ning is an under-utilized tool. The ability for the average person to create their own community is powerful.