I hope everyone is still enjoying these Twitterviews as much as I am, and if not well at least I am. My thanks to Doug for taking the time to answer these question. This site has really had some nice feedback and I am always looking for people to twitterview so please suggest people here.
Name: Doug Haslam
Twitter Name: @dough
1) Wired has come out and said that non-pro blogging is dead – Do you agree? Is that a reason for micro-blogging’s growth?
- Heck no. Micro-blogging grows chiefly because it’s easy & quick. People still want to diarize & do longer-form. Blogs still best for that.
2) With growth in corporate social media professionals how do those people maintain an ability to express personal views outside corp role?
- Some keep separate accounts, the best can walk the line without compromising either. Sometimes it depends on company policies.
3) Everyone wants hard metrics but social media marketing seems to deliver softer brand type metrics – how can biz reconcile between the two?
- PR has thrived (?) on “soft” metrics for decades. We’re primed for the challenge!
4) Is there such thing as a traditional press release any more? Does the social media release have the legs to replace traditional PR?
- SM Releases are an evolution. Most releases are still traditional anyway. Does it have legs? Elements of it do.
5) What can we learn from Barack Obama’s domination of social media marketing in the US election campaign? Did he change electioneering?
- I don’t think Obama changed electioneering- SM has done the changing & he took advantage more successfully than the rest, certainly