Twitterviews - Life in 140 characters or less

Feature Article #1

Twitterview #10 – Christopher Penn

A double whammy of really smart guys today (hello to all the smart ladies in the audience, would love to Twitterview with you) as I add Christopher’s interview to the earlier posting of Tac Anderson’s. I really enjoyed this interview with Chris especially his answer to Question #1.
As always I am looking for people to [...]

Bill | November 25th, 2008 | Continued

Feature Article #2

Twitterview #9 – Tac Anderson

We are closing in on our 10th Twitterview and as Tac was one of the first person I followed on Twitter the site wouldn’t be complete without his input. So a very large thank you to Tac for being a part of this site.
As always I am looking for people to twitterview so please suggest [...]

Bill | November 25th, 2008 | Continued

Feature Article #3

Twitterview #8 – Doug Haslam

5) What can we learn from Barack Obama’s domination of social media marketing in the US election campaign? Did he change electioneering?

Bill | November 20th, 2008 | Continued

Feature Article #4

Twitterview #7 – Kate Trgovac

2) People have written about the lack of political party use of s-media in Canada what can we learn from the USA?

Bill | November 15th, 2008 | Continued

Feature Article #5

How Do You Rank and Do You Care?

I recently learned of a tool called Qwitter which will let you know when people on Twitter unfollow you and after which tweet it was that they did so. I am not sure I have decided whether this is a worthwhile tool to learn when you are beoming non-relevant or whether it is really just [...]

Bill | November 15th, 2008 | Continued

About this Site

This site is run by Michael G. Cohen and hopefully will serve as a good place to gain quick tips and tricks from people around the Twitter-sphere.
By day Michael works in incubation marketing for a a major Canadian technology company.
A Law and MBA (JD/MBA) graduate from the University of Toronto, Michael received his call to [...]

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About this Site

I Read So You Do Not Have To

One of the smart people I follow on Twitter sent a link to this report by Rubicon Consulting entitled “Online Communities and Their Impact on Business: Ignore at Your Peril” and I recently sat down and read through it making some notes for myself. I figured I had not written for a little bit of [...]

13Nov2008 | Bill | 1 comment | More

To The Social Media Professionals – How Do You Do It?

I am not a social media professional. Let me make that clear. I am able to run this blog in relative distance from my day to day job and I would not think that any of the opinions I express here would be attributed to anyone other than me. I recently got a chance to [...]

4Nov2008 | Bill | 1 comment | More

Twitterview #6 – Emailcopywriter

Question 2) Will Twitter’s usefulness get watered down as it becomes the “new IM”?

3Nov2008 | Bill | 1 comment | More

Twitterview #5 – Jen Harris

There are a few people who I decided I absolutely must Twitterview if this site was going to have the impact that I wanted it to and Jen Harris is one of them. So a huge thanks to Jen for taking the time to do this. If you haven’t been following Jen’s story via Twitter [...]

3Nov2008 | Bill | 1 comment | More

“Why You Should Comment Even Though I Don’t”

I could have titled this post many different things, “Are Comments Indicitive of Substance?”, “Should I Care About Comments”…I actually almost titled it “How Do You Encourage Comments?” and then realized my actual title was more truthful and what is a blog if not truthful.
So this post is a combination of all the titles but [...]

31Oct2008 | Bill | 7 comments | More

Twitterview #4 – Mike Sansone

4) Is there a danger of over exposing your brand or image on social media sites like Twitter?

31Oct2008 | Bill | 0 comments | More

Twitterview #3 – Shel Israel

3) What brand is using social media most effectively? Are they doing it by speaking to customers or listening or both?

31Oct2008 | Bill | 4 comments | More

Twitterview #2 – Brad Mays

Question: Everyone wants hard metrics but social media marketing seems to deliver softer brand type metrics – how can biz reconcile between the two?

30Oct2008 | Bill | 3 comments | More

And Away We Go – Twitterview #1 – Chuck Westbrook

1) Wired has come out and said that non-pro blogging is dead – Do you agree? Is that a reason for micro-blogging’s growth?

30Oct2008 | Bill | 5 comments | More

Yammer Is Perfect – For Lawyers

Most people who read this will not have had the experience of working within a large corporate law office, so I will tell you as someone with that experience it is much the same as any large corporation though I think there is obviously less emphasis on anything other than traditional marketing and now blogging [...]

29Oct2008 | Bill | 0 comments | More

Followers Are Not The Same As Having “Reach”

As more and more people enter the Twittesvere (I love making up words) we will see increasing numbers of “followers” on everyone’s list. I have a hundred and twenty something followers today but really what does that mean. I ask the question because I don’t really consider myself to have good “reach” with Twitter yet. [...]

29Oct2008 | Bill | 8 comments | More

When Did We Start Trusting Strangers?

I stumbled across this report “When Did We Start Trusting Strangers?” (it’s a large download) by Universal McCann and thought it was a real gem in terms of giving you some good insights into the way that social media, distance virtual (digital) friendships and online influence are working together. The report offers some really nice [...]

29Oct2008 | Bill | Comments Off | More

Your Twitter Profile – Marketing For You 24/7

As I get more and more involved in social media and specifically work to launch this site there are lots of lessons along the way. One that recently came to my attention was the fact that people who take the few minutes it requires to set up their Twitter profile page (see mine here) are [...]

29Oct2008 | Bill | 1 comment | More

The Social Press Release – From Zero To Hero

If you work in marketing or public relations and are not already using social press releases – either instead of a wire press release or in conjunction with – then this is indeed your wakeup call. From what I can tell the social press release came about pretty much by happenstance. I mean no major [...]

24Oct2008 | Bill | 1 comment | More

Twitterviews – Life in 140 characters or less